Archive for May, 2011

Soft or Hard Water?

TDS reading for 90746

TDS Reading for 90746 JRC CA

TDS

What is it?

I’ve had a customer come in and ask for a STD meter, oops! He meant TDS. Which stands for Total Dissolved Solids. What it could consist of are minerals such as calcium, or metals such as lead and iron.  It gives a taste to drinking water but leaves spots if cleaning glass.

Ok, so what? What does this mean to you?

Well, for those who clean windows with a squeegee and washer, it doesn’t mean much to you since you are nose to glass, squeegeeing the water off. But if you’re looking into getting started with water fed pole cleaning (WFP), it means alot. When you’re using a WFP, you are no longer nose to glass. You are cleaning windows 2 stories and up using a telescopic pole.

And this is where pure water and TDS come to play. You need less than a reading of 7 to have spot free cleanings with your WFP.

How do you get a reading for TDS levels?

Why, with a TDS Meter of course! Digital TDS meters measure the electrical conductivity of mobile charged ions in the water. OR

You can check out http://testyourtap.com/ to see the TDS reading in your area. Knowing your numbers will help you decide which water purification system you need. Those of you who have readings in the 90s, you’re in luck! All you would need is a DI system. For everyone else, over 90 calls for the RO/DI systems.

Any questions regarding pure water or waterfed poles, call us at 1-800-221-3748 or visit http://www.jracenstein.com to check out equipment.

May 27 WFP Demos in Boston, Mass

Water Fed PoleNext Friday, May 27 Anthony DiTusa will be out in the Boston,  Massachusetts area doing waterfed pole demos.

If anyone is interested please contact him @ 1-800-221-3748 ext 104 or email him @ anthony.ditusa@jracenstein.com

Protect Your Business

OK lets talk protection.

Get your minds out of the gutter we’re talking protecting one of your biggest asset’s.  Your business.

What kind of protection? Protection against scratched glass lawsuits. Sound redundant?

Say to yourself yea yea I know all about it? Well sadly, coming from the outside of the industry now looking in many window cleaners still are not educated on this important topic. Just last month I was talking to a window cleaner who’s company was facing a lawsuit because of not being educated on this important issue. Fabricating debris on tempered glass remains still a big problem.

Fact: Scratched glass is financially damaging to your company.

So what to do? First there is no excuse for ignorance. Education, education, education. After this if you do decide to use scrapers on tempered glass. WAIVER WAVIER WAVIER!!! Please do not fool yourselves, the fight is not over in educating window cleaners on this important topic.

Yes there is a lot of politics concerning this issue. For those companies who are just coming into the industry, or for those who still wear a veil, we will keep it simple. Educate yourself and have a scratched glass waiver signed if you decide to take on a job where tempered glass will be present and scrapers used.

Below are links to help you on this topic please visit them today.

http://www.scratched-glass.net/pdfs/fabricatingdebris.pdf

http://www.stopscratchedglass.com/challenge/glass_quality.asp

http://www.jracenstein.com/store/docs/ScraperWaiver.pdf

Anthony Michael DiTusa
Inside Sales Rep & Support
J.Racenstein Co.
www.jracenstein.com
anthony.ditusa@jracenstein.com
1-800-221-3748 Ext 104

Personal Contact via Email

Constant Contact LogoSpring is here and soon so will be summer. Vamp up your marketing efforts through simple but effective avenues. Some great avenues are Constant Contact which sends out email blast that look professional and keep your name in front of the customer. Marketing experts say you should be keeping some type of personal contact with a customer once every 3 months. Running a spring special or a summer one. An email blast via Constant Contact may be a good option for you. Sometimes it’s not a matter of gaining new clients but maintaining and growing the ones you have. Are there additional services our are now offering which you would like to market. Well you already have a hot client base. The customers who are now already with you and trust you. Don’t let this overlooked fact grow cold. Create a professional looking email today which tells your clients you are thinking about them and want there business.

Anthony Michael DiTusa
Inside Sales Rep & Support
J.Racenstein Co.
www.jracenstein.com
anthony.ditusa@jracenstein.com
1-800-221-3748 Ext 104