How Train and the Clever equaled two times Growth for 1 company

We recently caught up with Ricky Coschigano of Critic's Choice Window Cleaning at the Huge Convention in Branson, Missouri, where he shared with us how much he loves his Protool Clever Softwash Sprayer. Ricky, who lives in Hudson Valley area, attended a one-day soft-washing class two years ago at our New Jersey facility. "Roofs get really disgusting in our area," he explained. "I knew it would be smart to add soft washing to my window-cleaning business." However, he quickly found out that knowing how to clean roofs was not enough. He also needed to understand how to sell roof-cleaning jobs. "I decided to come back a year later for the two-day training class. This time I learned not only how to do the job, but how to market my business." Since taking the two-day course, Critic's Choice Window Cleaning's business has exploded. Last September, Ricky took the big leap of quitting his day job as a school-bus driver to pursue cleaning full time. Today, at least 50% of his work is soft washing and he is in the process of hiring a second crew. Ricky said he attributes a big part of his growth to the education he received from J. Racenstein and his use of the Clever. "I especially love that it's so simple and takes the guesswork out of batch mixing."