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Turning COVID-19 Cancellations into Work - Part 3

The Ultimate COVID-19 Pivot


We’ve not only been talking to those who have managed to stay busy and/or turn their cancellation calls into work, but we’ve also been searching for those doing the same in other industries.

We’ve not only been talking to those who have managed to stay busy and/or turn their cancellation calls into work, but we’ve also been searching for those doing the same in other industries.
If you didn’t catch the first two emails on the window cleaner and building cleaner that was able to pivot his message and turn his existing customer’s cancellations into work, don’t worry!

He have it right here for you. (link)

How a temporary venue and tent structure builder for the concert and entertainment industry is staying busy.

The Torrance based company builds structures for concerts and music festivals such as Coachella and Stagecoach. But they are all postponed or even cancelled. With the ban on gatherings – and more recent restrictions on leaving the house- how does a venue builder for the entertainment industry stay busy?

Well, he pivoted.

He he taking his business and fighting the virus.

“We started looking at hospitals and those kinds of things and we knew they needed other facilities…when you look at other countries the hospitals couldn’t handle the capacity of what’s going on and so we shifted,”

He is now working with hospitals and medical facilities to build temporary infrastructure to help accommodate extra demand during the pandemic.

To read the full story, visit Presstelegram

He changed his message. He was already able to provide the service hospitals needed, he just needed to get in front of them. The transition was seamless for him.

How a temporary venue and tent structure builder for the concert and entertainment industry is staying busy.

1) Investigate where essential services and companies are operating. Target them as customers. They need cleaning and sanitizing more than ever.

What Sectors are identified as essential critical infrastructure:

Healthcare/Public Health
Law Enforcement, Public Safety, First Responders
Food and Agriculture
Energy
Water and Wastewater
Transportation and Logistics
Public Works
Communications and Information Technology

Here is the full list of each sector in more detail.

2) Pivot your offerings. We are already cleaning surfaces, add in sanitation as an essential step to to your process.

3) Update your message. Include your new offerings in your message to your customers. We will sanitize your surfaces, inside and out. Explain the differences in cleaning and sanitizing and what you will do to sanitize their building.

4) Carry SH with you. Bring it along to the job, add it to your bucket.

If you haven’t seen our last two emails, here’s our resource center. They help provide important information on these topics.